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Certif. RS 100% CPF À distance

Improve Your Website's Visibility with SEO & Generative Engine Optimization (GEO)

YOUR FIRST TALK

2 100 €à partir de
Durée variabledurée
1session active
Francelieu

Objectifs de la formation

- Audit a website's SEO and analyze its performance.
- Identify, prioritize, and manage SEO improvement opportunities.
- Select strategic keywords based on search intent (transactional, navigational, informational, etc.).
- Define an editorial strategy aligned with business objectives and target audiences.
- Optimize a website's architecture and internal linking structure.
- Create content optimized for both search engines and generative AI engines.
- Use AI-powered tools and Generative Engine Optimization (GEO) techniques to improve content performance.
- Strengthen a website's credibility and authority through link building.
- Integrate accessibility, disability inclusion, and environmental sustainability considerations into digital strategies.
- Continuously measure, monitor, and improve SEO performance.

Programme

Module 1: Understanding the Fundamentals of SEO and GEO
- How organic search, search engines, and web crawlers work.
- Ranking factors, best practices, and practices to avoid.
- How generative AI engines work and how SEO and GEO complement each other.
- Authority, credibility, and ethical considerations in search optimization.
- Environmental sustainability, digital accessibility, and sustainable content practices.
- Introduction to artificial intelligence and its impact on web content.
- Overview of SEO and AI tools for analysis, keyword research, and content optimization.
Module 2: Auditing a Website's SEO Performance
- Selecting and using SEO audit tools.
- Analyzing a website's performance, visibility, and authority.
- Identifying critical technical and editorial issues.
- Checking visibility across traditional search engines and AI-powered search engines.
- Prioritizing corrective actions and optimization opportunities.
Module 3: Developing an Editorial Strategy Focused on Business Growth
- Analyzing the company, its market, and its competitors.
- Defining marketing objectives and target audiences.
- Building a keyword strategy based on search intent.
- Selecting relevant content topics and creating an editorial plan.
- Integrating readability, accessibility, and sustainable content practices.
Module 4: Optimizing Website Architecture and Internal Linking
- Principles of website architecture, content silos, and topic clusters.
- Optimizing the existing website structure and reducing content duplication.
- Designing an information architecture optimized for both search engines and AI-powered engines.
- Building a consistent and effective internal linking strategy.
Module 5: Creating SEO- and GEO-Optimized Content
- Fundamentals of online reading behavior and content structure.
- Writing accessible, readable content aligned with SEO best practices.
- Semantic optimization, metadata, and image SEO.
- Adapting content for generative AI engines and AI-powered search.
- Using AI tools to improve editorial quality and content performance.
Module 6: Strengthening Website Credibility and Authority
- Understanding and applying E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness).
- Regulatory compliance and trust signals.
- Analyzing and improving a website's backlink profile.
- Developing a link-building and digital authority strategy.
Module 7: Managing Continuous SEO Improvement
- Defining SEO and environmental performance indicators (KPIs).
- Monitoring indexing, search rankings, visibility, and organic traffic.
- Analyzing data in compliance with GDPR requirements.
- Establishing an ongoing SEO, GEO, competitive, and industry monitoring process.

Résultats attendus

During the assessment, the candidate presents a practical case study focused on optimizing a website's visibility. The candidate uses a PowerPoint-style presentation to explain and justify the different stages of their work.
The presentation must include:
- An SEO audit of a website, together with an improvement plan.
- A keyword and search query strategy, supported by an editorial strategy.
- A website architecture optimized for both SEO and GEO.
- Written content optimized for SEO and adapted to AI-powered and generative search engines.
- A strategy to strengthen the website's credibility and authority, based on trust signals (E-E-A-T), including backlinks (link building), online reputation, author attribution, and social signals.
- A plan for managing and monitoring continuous SEO and GEO improvement.
The entire project must address the strategic objectives and business needs of a company.
All competencies defined within this certification framework must be successfully demonstrated in order to obtain the certification.
Assessment Conditions
Between the certification preparation period and the final assessment, candidates are given a minimum of two weeks to prepare their presentation.
This preparation period enables candidates to ensure that their project meets all the assessment criteria required to obtain the certification.
The final presentation may take place either in person or remotely via a live online session, depending on the procedures established by the partner training organization.
On the day of the assessment, the candidate must have access to:
- A computer.
- An internet connection.
- A video projector for in-person assessments.
- A visual presentation supporting the different stages of the project.
The candidate has a maximum of 30 minutes to present and defend their project.
Following the presentation, the assessors may ask additional questions for a maximum of 10 minutes.

Les points forts

Senior SEO Trainer and Expert with 16 years of professional experience. An experienced educator and CESEO-certified professional (SEO Expert Certification awarded by SEO CAMP / FEPSEM), she will guide and support you throughout your journey towards succes

La certification

Améliorer la visibilité d'un site internet par le référencement naturel (SEO) et par l'optimisation pour les IA génératives (GEO)

  • TypeCertif. RS
  • Spécialité (NSF)Informatique, traitement de l'information, réseaux de transmission
  • DomaineRéférencement site web
RS 7500 CertifInfo 120512

Organisme & lieu

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